News

Zwolle rapper Sticks and beer brewer Grolsch have joined forces and are proud to present ZWOLSCH: a characterful beer, brewed as a tribute to the city of Zwolle. The launch took place last Wednesday evening at clothing store Uppers, a place Sticks loves to visit and which, like himself, stands for creativity and individuality.

Koninklijke Grolsch is taking the next step in implementing its renewed strategy, which was presented to all employees in April. This course focuses on further growth in a dynamic market and on strengthening the consumer-oriented approach. The proposed change to the organizational structure is an important step towards realizing this ambition and making the organization more agile and future-proof.

In honour of FC Twente's 60th anniversary and the six decades of collaboration between the club and Koninklijke Grolsch, the brewery is releasing three unique beer glasses in collaboration with artist Barry Pirovano. The promotion forms the heart of the “60 years side by side” campaign, which focuses on the long-standing relationship between FC Twente and Grolsch.

Koninklijke Grolsch won a world title during the grand finale of the World Beer Awards: Grolsch Rijke Herfstbok can call itself “Best Beer in the World” in the Bock beer style for a year. The Enschede-based brewer has previously won world titles with Grolsch Weizen (2007 and 2022) and Grolsch Lentebok (2021), among others.

Koninklijke Grolsch and De Klok Dranken recently received their third Lean & Green star. This award confirms the commitment of the brewery and its subsidiary De Klok Dranken to making the logistics chain structurally more sustainable and achieving substantial CO₂ reductions.

In 2025, the city of Enschede marks its 700th anniversary, and long-time local brewer Grolsch – deeply rooted in the city’s history – is celebrating in style. To honour this milestone, the brewery has launched an exclusive beer: Grolsch Feestweizen.

In 2024, Koninklijke Grolsch has again made great strides towards more sustainable and responsible business practices. The brewer's latest achievements are detailed in the 2024 sustainability highlights, published today. In addition to projects on packaging, carbon emissions and water, Grolsch is also serious about taking its social responsibility, e.g. through volunteering and promoting responsible alcohol consumption. 

Grolsch is serving up more than just great beer this summer. Alongside the refreshing wheat ale Grolsch Zomerzon, Grolsch fans can now get their hands on a striking limited-edition glass, shaped like a can. The glass was designed in collaboration with emerging illustration talent Timber Sommerdijk, who brought the summer experience of this beer to life with his distinctive design. 

In honour of the Dutch cup final, Grolsch and Go Ahead Eagles are introducing a special beer can: 'Kowet naar de Kuip'. Featuring the club's trademark colours, the can pays tribute to the club's impressive performance and gives fans a way to celebrate this historic match. 

Reusable packaging expert Schoeller Allibert and beer brewer Koninklijke Grolsch are moving closer to a circular economy with their latest joint project: sustainable pallets made from recycled plastic. 

Last Tuesday, FC Twente and Koninklijke Grolsch extended their long-term partnership for another 10 years by signing a new partnership agreement. Grolsch will continue as both sponsor and stadium naming partner of the club through mid-2034. FC Twente, celebrating its 60th anniversary this year, has shared a strong partnership with Grolsch for just as long, united by regional pride, the fans, the club, and the beer. 

From 19 to 27 October, Koninklijke Grolsch will open the doors of its Grolsch Lab during Dutch Design Week (DDW) at Ketelhuisplein in Eindhoven. At the lab, visitors can interactively explore the brewery's sustainable achievements and initiatives. From innovative packaging to responsible water use, sustainability is embedded in everything Koninklijke Grolsch does. 

Koninklijke Grolsch again achieved fantastic corporate sustainability results in 2023. One of the highlights was the launch of the 'not-so-new' crate, made of 98% used Grolsch crates. What’s more, the Enschede-based brewer is also making waves with its water practices. These milestones are just a small selection of the 2023 sustainability highlights the brewer is publishing today. 

Peroni Nastro Azzurro 0.0%, the premium Italian beer brand from Asahi Europe & International, today announced a new global partnership with Ferrari. The multi-year partnership marks a new chapter for Peroni Nastro Azzurro 0.0%, continuing the brand's presence in motorsport alongside Scuderia Ferrari and the Ferrari Challenge Trofeo Pirelli series.