In honour of FC Twente's 60th anniversary and the six decades of collaboration between the club and Koninklijke Grolsch, the brewery is releasing three unique beer glasses in collaboration with artist Barry Pirovano. The promotion forms the heart of the “60 years side by side” campaign, which focuses on the long-standing relationship between FC Twente and Grolsch.

Artist Barry Pirovano has immortalised three iconic FC Twente shirts on limited edition glasses. ‘Each glass tells the story of an iconic shirt – a piece of club history to hold on to,’ says Leon Molenkamp, Media, Marketing and Communications Manager at FC Twente.

Grolsch pays tribute to everything that makes Twente special 
A cinematic tribute conveys the deep connection between the brewer and the club. ‘It's not a slick commercial, but a story that touches you – about where you come from, about standing together for something, about neighbourliness instead of cooperation. The images exude pride and recognition and show that this bond is not temporary, but deeply rooted,’ says Susan den Boer, Marketing Director at Grolsch.

Unique glasses featuring three iconic FC Twente shirts
The glasses were designed by Barry Pirovano, known for his colourful and powerful style. Each glass is dedicated to a special shirt:

 

• White-green-black merger shirt
  A tribute to the moment when FC Twente was born, resulting from the merger of Sportclub Enschede and Enschedese Boys. The colours black and green come together on white - a symbol of origin.
• Hartman shirt from the 1980'sA cult classic among supporters. Simple in design, big in meaning. This shirt represents the raw club love of a time when style was still in simplicity.
• The 2009-2010 championship shirt
  The season in which FC Twente became national champions for the first time in the club's history. That one red shirt became the symbol of a dream come true.

 

The glasses are available from this week with the purchase of a crate of Grolsch at participating supermarkets and liquor stores in the region, while stocks last.