Thursday, June 21, 2012 Terug naar overzicht
Pilsner Urquell announces the second Dutch edition of Master Bartender

Pilsner Urquell announces the second
Dutch edition of Master Bartender

The search for the best bartender of the Netherlands


Quality beer brand Pilsner Urquell has organised this year for the second time the Pilsner Urquell Master Bartender of the Netherlands. On June 25th and 26th, due to the many enthusiastic participants, there are two regional finals in Utrecht en Rijssen, previous to the national final. Forty-one contestants will participate in the name of "Pure Passion, Pure Pilsner" for a most wanted spot in the national final, which will take place on August 21st. The bartenders will show their knowledge, skill and passion for the quality treatment of beer in general and especially for the brand Pilsner Urquell in front of an expert jury. The final winner can call himself "Master Bartender of the Netherlands 2012" and will go to the international final in Prague.

Pilsner Urquell Master Bartender 2012
Pilsner Urquell has organised, due to the many participants this year, two regional finals in the Stadsschouwburg in Utrecht and at 't Brodshoes in Rijssen. Western Holland kicks off on June 25th with the regional final of the Pilsner Urquell Master Bartender 2012, followed by the regional final of East Holland the next day. The five best contestants of each region will go to the national final on August 21st, where they will battle for a spot in the international final in Prague. On October 4th, 15 finalists from different countries will battle against each other for the ultimate price of 10,000 Euros. The numbers one, two and three will be granted an internship at a top hotel and catering establishment in London and an acclaimed English language course.


Surprise visit by "mystery shopper"

Previous to the Master Bartender 2012, the participating hotel and catering establishments will get the surprise visit of an independent "mystery shopper" who will judge the quality of beer handling, beer storage, beer equipment, management and technique. The points given during this visit will partially count in the total score of the regional final. The contestants of the regional final will be submitted to a written test, blind tasting and, of course, they have to put into practice their beer tapping technique and presentation. The presentations will be judged by an expert jury featuring Hans Glandorf, chairman of the Alliance of Beer Tappers, beer connoisseur Sander van Werkhoven and representatives of Grolsch and Pilsner Urquell.


To perfectly tap and present quality beer

The Master Bartender is one of the biggest beer competitions. Through this, the premium beer brand Pilsner Urquell wants to stimulate hospitality, the optimal treatment and perfect beer tapping and presentation among bartenders. No matter how careful Pilsner Urquell is with brewing and the transport of their beer, eventually it's up to the bartender to serve its guests a perfectly tapped and presented Pilsner Urquell beer.

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